Last year, I frequently posted my two cents on that season’s Apprentice show. This year, I’ve been quiet on the whole topic.
Simply put: this season bugs me.
In the last few years, its clear that another source of the show’s income has been through creating challenges that highlight products of various companies. And why not! Its a great way for these companies to have a 60 minute advertisement about their product! However, in the last few seasons (and especially this season) those advertisements mean that the challenges are much more loosely connected to “tests” that will help identify the best Apprentice candidate.
For example, this season we’ve had a selling task at Pollo Loco (which had a slight amount of marketing and pricing but was much more about selling) and a car wash task (which was pretty much all about pricing and selling).
Sure, those are important business skills, but one of those types of tasks would do. If I were the PM on either task, I would have defined the product by looking at the existing “menu” and creating a combo or slight varaition. I would have priced it by looking at the same menu and finding a price-point that looked reasonable compared to the other products, but was slightly a better deal to encourage people to take advantage of the one-day-offer.
That’s it. 30 minutes tops! – Where’s the challenge in that?! From there on, its all about hustle and selling. Again, sure those are important skills, but not really ones that define a world-class Apprentice.
Beyond challenges that aren’t nearly as interesting as the first episode, by far the reason why I fast-forward through most of this season is the whole “living in tents” thing. Its just lame.
I ‘get’ the struggle between the have’s and have not’s, but I just don’t think it fits for this show. I find myself wondering how much living in a tent affects their performance instead of how their personality and background affects their performance.
When the first seasons aired, I found myself watching and re-watching (sometimes even re-re-watching) each episode to pick up on every detail. I thought it was a great learning experience and very interesting to see progressively more difficult tasks each week that were all designed to weed out people and let the best rise to the top. And I thought Trump’s tidbits were interesting as well. After all, he’s ridiculously successful, I want to hear lots of what he has to say!
But this season has none of those things. And when you factor in the tent thing, I’m left with a show that I think will soon fall off my TiVo list. What a shame.
As a side note, I am impressed with Ivanka. Either its a lot of editing or she’s really that sharp, but she seems to have good, succinct insight.
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