I’ve noticed a number of articles in IT trade rags within the last 45 days or so about IBM products. For example, InfoWorld is suggesting that IBM is leading the Web 2.0 trend straight into the business world. MySolutionInfo.com picked up a press release about Quickr’s availability. ComputerWorld is expecting that 112 million people will be using Lotus Notes by 2011. And the Wall Street Journal is talking about how IBM employees have been using social networking and web 2.0 tools.
Meanwhile, I’ve been complaining that IBM/Lotus isn’t doing enough “talking” about all of the exciting new products. — I’m glad to see that I’m somewhat wrong about that!
As someone who’s passionate about the power Lotus Notes/Domino can bring to an organization, I’m THRILLED to see so much press about the products. I still think there’s room (and need) for more. I think the time is right to strike now with even more marketing effort. Blogs have covered lots of details about the new set of Lotus products; trade magazines are picking up stories and helping the buzz; and Lotus has done a good job announcing them at events like Lotusphere. Its now time to take it to the masses! I’ve been an advocate of a widespread TV campaign that speaks to the power of Lotus products in the workplace. Something with the buzz of the R5 ads but with more storytelling on the product itself and its value.
After all, when the iPhone comes out next Friday, what will all us techies have to talk about then? What do you say we all switch to talking about the cool new Lotus ads?!
July 2nd, 2007 at 10:31 pm
There was also an article series in the Financial Times last week.
http://search.ft.com/ftArticle?sortBy=gadatearticle&queryText=ibm&y=0&aje=true&x=0&id=070629013710&page=2