iPhone + Notes = Cha-ching
I just realized that equation could actually be true. Let me explain:
TUAW covered (rather re-re-covered) a story about DWA/iNotes ultralite for the iPhone. In the article, they mentioned that there are 140 million people using Notes.
Earlier today, I referenced another TUAW article that talked about sales figures for some of the iPhone applications. In this case, they showed that two products from a company called tap tap tap produced revenues of $52,815 in 24 days.
The current iPhone applications that run either parts, or all, of Lotus Notes mail, calendar and contacts functionality range in price from $2.99 to well over $100 plus monthly fees. And all of those apps have some goofy element of them. Either they don’t work with the iPhone’s built in calendar, mail and/or contacts applications; or they require PCs and servers to act as conduits; or they flat-out don’t always work.
So that led me to a crazy idea: why doesn’t IBM/Lotus build their own native iPhone application that integrates Lotus Notes email, calendar and contacts into the iPhone’s application set? I know, crazy isn’t it? In my idea, this would be a true application, not just a website you have to authenticate to, navigate through, etc. via your browser.
Let’s do some unrealistic math. Let’s assume all of the 140 million users bought an iPhone and paid $9.99 for the Notes application. Boom! $1,398,600,000. But that’s a big assumption.
How about some more conservative math. Let’s assume 1% of the 140 million users (1.4 million) get an iPhone and pay a fee for the application. Let’s look at some pricing models:
1.4 million X $9.99 (a low-cost price-point for the software) = $13,986,000
1.4 million X $29.99 (a fair average) = $41,986,000
1.4 million X $99 (the equivalent of GOOD’s license cost) = $138,600,000
Now, to be fair. That’s not instant revenue because you’ve got to tell businesses that the iPhone is now a device that can be supported and that they should ditch their Blackberry for it. Still, those are some big numbers and I’m going to go out on a limb here, but I don’t think it would cost them anywhere near any of those numbers to develop the software.
I could be all wrong, but I enjoy doing math. By the way, these calculations were brought to you by my iPhone.










