Several months ago, I set out to find an application that would easily let me share my business card information with others from my iPhone. There are plenty of apps that do this – but I wanted something super easy and didn’t want it to only work with other iPhone users.
I came across beamME a handy little app that does exactly that. Simply setup your business card record and when you start the app, it asks for either a U.S. mobile phone number to send it to, or an email address. Recipients have the ability to view the card on-line and access a vCard file to download to their own address books.
Simple. Fast. Effective!
But what impressed me even more was an email I got out of the blue from someone at the company that develops the application (rmbrME). She sent a short email asking how I liked the product and if I had any suggestions for making it better.
Again… a simple concept: ask your customer if they like it or have suggestions to make it better.
I took a few moments to send a reply email with a few suggestions (I won’t mention them here – since her response to that email suggested they might try to make some of them happen … I’d hate to steal their thunder).
Asking for input like that is such a simple thing and yet it instantly made me an even bigger fan of this product. I’ve told tons of people about the app and now even blogged about it. — So rmbrME is benefiting by building brand loyalty, free viral marketing and acquiring free product direction input. All from a simple little email. Brilliant!
Tags: beamME, iphone, marketing, rmbrME, simple things, viral
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